An online marketplace for energy; a world first in The Netherlands

12 MARCH 2014, AMSTERDAM
Summary
Vandebron is set to disrupt the Dutch energy market, to make renewable energy available on mass scale. The startup has developed an online peer-to-peer energy marketplace, on which anyone who generates renewable energy can sell their yield directly to consumers.

The premise of the founders is that this renders the big corporations obsolete, which they believe is essential to accelerate the transition to a market that uses solely renewable energy.

Such feat would bring much clarity to the renewable energy market in The Netherlands. 60% of consumers think they’re buying renewable electricity, while 90% of the electricity that’s produced in the Netherlands, is produced with fossil fuels. The big corporations currently act as resellers, buying certificates of renewable energy from foreign countries, and using those to sell their own, non-renewable energy as renewable, making a profit along the way.

Since one windmill, or biogas plant, can power up to a few thousand households, The Netherlands will be scattered with hundreds of micro energy suppliers, instead of the three big companies who currently have 80% of the market.

Moreover, the suppliers, who now have a direct way of selling to the consumer, can finally get a better price for their energy, allowing them to make further investments. And without a middleman, consumers will get renewable energy for a better price as well. And since they can select their own supplier, they know exactly where their money is going, and where their energy is coming from.

Only renewable energy sources will be listed on Vandebron; solar, wind, water and bio energy. Consumers can select their supplier based on these types, and other variables, such as pricing, location or simply because they liked the suppliers biography.

Today Vandebron opened up the queue for early birds to join, which is possible via www.vandebron.nl. The actual launch will take place on April 2nd.

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About Vandebron

Vandebron is in 2014 opgericht en gevestigd in Amsterdam. Het bedrijf werkt toe naar een missie: zo snel mogelijk naar 100% duurzame energie. Vandebron is een energieplatform dat consumenten verbindt met Nederlandse producenten van duurzame energie. Klanten kiezen zelf bij welke producent ze energie afnemen en weten zo precies waar hun goeie energie vandaan komt en waar hun geld naartoe gaat. Vandebron wil klanten stimuleren minder energie te verbruiken en maakt daarom geen winst op hun verbruik. Zo kunnen lokale bronnen hun energie voor een eerlijke prijs verkopen en krijgen zij kans om te investeren in nog meer duurzame oplossingen. Inmiddels zijn ruim 300 energiebronnen en 180.000 klanten aangesloten op het platform. Sinds 2017 biedt Vandebron tevens elektrisch rijden diensten aan. Sinds januari 2020 is Vandebron onderdeel van Essent. Voor meer informatie zie www.vandebron.nl.